Caesars Entertainment announced they are retiring the name “Imperial Palace” while refurbishing the aging Las Vegas Strip property
Imperial Palace — not the Strip property, but the brand name — is losing its place on Las Vegas Boulevard as Caesars Entertainment launches a significant makeover of the mid-Strip with its $500 million Linq dining and entertainment complex.
Caesars officials have not come up with a replacement name or discussed why it was dropping the Imperial Palace name, which it has leased.
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