Now that Garth brooks has settled into the Wynn, I wanted to see if all the chatter has quieted down as well. Plus I wanted to see first hand what impact having the Mega Star in-house, has done for Mr. Wynn, as well as Las Vegas Tourism.
Garth is in his first year of a 5-year mega million-dollar, game changing deal with the Wynn. One that $143 tickets in a 1,500-seat theater, would never repay on its own. As with many things Steve Wynn does, there is a backside to it all.
The very well regulated no scalping policy has worked. People who were standing in line for the Saturday nigh performance, for the most part, were happy with the process. Would they do the ticket/ID validation process for any other Vegas performance? Probably not. As I was told many times “But It’s Garth Brooks!!”
In my unscientific test, I interviewed several groups of people and individuals. So much so, I started to notice security watching me… About 30% were here in Las Vegas because of Garth Brooks.
That means there are 500 people per show who either made plans to visit Las Vegas around the show or came specifically because of Garth Brooks. In either case, they were in Las Vegas because they had Garth Brooks tickets. Including one lady from Sweden who never had thought about coming to America, or Las Vegas until she got Garth tickets.
Who is here to see Garth Brooks?
As I followed the snaking line waiting to get into the Encore Theater, I saw everybody. From the well dressed, Rolex wearing crowd to the trailer park queens to the cowboy’s and their buckle bunnies. Pretty much everyone was well represented.
As expected… Garth is Good!